We are design and fit experts, obsessed with creating products that you can easily pass on to your friends and community.
Meet Ingrid Ocañas Carney
Our CEO founded I+I over 20 years ago with her Bellaband® invention (read more about Bellaband® below!). Ingrid is a proud Mexican-American, a mom of two girls, and fearlessly leads our independently-owned company—the largest maternity retail group in the US!
We are mothers of invention
Bellaband®
Invented and patented by Ingrid 22 years ago, I+I's foundational product is a wardrobe staple that literally keeps you in your jeans longer, letting you shop your closet before buying new.
Buy less + wear more
We create lasting wardrobe solutions—so your clothes can work harder for longer (with or without a bump), and then be pass on to your mama community through our Bump Swap resale program. Get the estimated resale value at the point of purchase and when you’re ready, you can resell your items directly on our site in minutes.
Newly pregnant? The whole building a wardrobe for a new body thing feeling intimidating? Start here.
Follow us: Get inspired, share LOLs, and tag us in your fave #BumpProud moments.
Did you know? We're the exclusive partners for maternity at Target. We've taken our super exacting fit and style standards and made them accessible for all. Check out Isabel Maternity in Target stores and online.